Guides
- How understanding audience segmentation can inform your website user experience
- Using Audience Spectrum Subsegments | #2
- Using Audience Spectrum Subsegments | #1
- Top Tips | Using the Audience Spectrum Subsegments
- Drive Time vs Distance
- The Digital Culture Compass
- Using Audience Spectrum Subsegments | #3
- Using Audience Spectrum Subsegments | #4
- Libraries Taskforce Resource Pack
- Top Tips | Commissioning Research and Evaluation
- Audience Development Planning - Using Evidence
- Audiences on Tour
- Data Comparisons
- Fundraising from Audiences and Visitors
- Using evidence for setting audience metrics
- Using Evidence for Advocacy
- Good Practice for Sampling
- Audience Development Planning
- How to recruit, train and manage fieldworkers
- Segmentation made simple
- How to use the Audience Spectrum Segments in your Catchment Area chart on your Overview Dashboard
- What elements of Audience Answers are available for free?
- How to use Audience Spectrum to Target Paid Online Advertising
- How to Use Audience Spectrum to Inform Your Programme and Engage with Diverse Audiences
- How to use Audience Spectrum to Enhance your Funding Applications
- How to apply Audience Spectrum for effective e-comms
- Collecting data via the Audience Answers tablet survey