Guides
- Segmentation made simple
- How to use the Audience Spectrum Segments in your Catchment Area chart on your Overview Dashboard
- What elements of Audience Answers are available for free?
- How to use Audience Spectrum to Target Paid Online Advertising
- How to Use Audience Spectrum to Inform Your Programme and Engage with Diverse Audiences
- How to use Audience Spectrum to Enhance your Funding Applications
- How to apply Audience Spectrum for effective e-comms
- Collecting data via the Audience Answers tablet survey