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Up Our Street

Sociable retirees looking for inexpensive, mainstream, local leisure opportunities

In this section

  1. Profiles
  2. Attitudes
  3. Sectors
  4. Places
  5. Digital Activities
  6. Communications
  7. Subsegments U1 & U2

Living local, modestly-incomed and relatively stable lives, Up Our Street engage with the arts infrequently and are most drawn to popular and inexpensive entertainment, as well as museums and heritage sites. Many are older and have some health issues, living on average or below pensions, so access in all its forms can be an issue. Modest in their habits and in their means, value for money, familiarity and low-risk are important factors in leisure decision making.

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Up Our Street Further Segmented

While all Up Our Streets broadly share these core characteristics, closer examination reveals two key subsegments who differ in life stage and style. If your target audience or local area is heavy on Up Our Streets, understanding their variety can help with programming, marketing and outreach.

Up Our Street | U1

Middle-aged inhabitants of semis on the edge of town.
Find out more about U1

Up Our Street | U2

Older residents of terraces and flats in built up areas.
Find out more about U2

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