Up Our Street
Sociable retirees looking for inexpensive, mainstream, local leisure opportunities
In this section
Living local, modestly-incomed and relatively stable lives, Up Our Street engage with the arts infrequently and are most drawn to popular and inexpensive entertainment, as well as museums and heritage sites. Many are older and have some health issues, living on average or below pensions, so access in all its forms can be an issue. Modest in their habits and in their means, value for money, familiarity and low-risk are important factors in leisure decision making.
Low Cultural Engagement
Audience Answers Benchmark:
8% of Active Audiences
10% of UK Population
Core Characteristics of Up Our Street
Up Our Street Further Segmented
While all Up Our Streets broadly share these core characteristics, closer examination reveals two key subsegments who differ in life stage and style. If your target audience or local area is heavy on Up Our Streets, understanding their variety can help with programming, marketing and outreach.