Highly active, younger and social career-minded graduates, they are frequent and eclectic arts engagers.
In this section
An important and significant part of urban arts audiences, these highly active, social and career-minded singles and couples are younger people engaging with the arts on a regular basis. Students, recent graduates and in the early to mid-stages of their careers, they live close to city centres, have easy access to and attend a wide variety of arts, museums galleries and heritage. Interests cover mainstream, contemporary and culturally diverse offers and attending is at the heart of their social lives. They are mostly in search of new things to do and have disposable income to spend on a variety of leisure activities like sports/arts memberships and frequent visits to cafes, bars and restaurants. Free or informal events may particularly interest them. Digitally savvy, they will share experiences through social media on their smartphones.
High Cultural Engagement
Audience Answers Benchmark:
10% of Active Audiences
9% of UK Population
Core Characteristics of Experience Seekers
Experience Seekers Further Segmented
While all Experience Seekers broadly share core characteristics, closer examination reveals two key subsegments who differ in life stage and style. If your target audience or local area is heavy on Experience Seekers, then understanding their variety can help with programming, marketing and outreach.