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Trips & Treats

Mainstream arts and popular culture fans influenced by children, family and friends.

In this section

  1. Profiles
  2. Attitudes
  3. Sectors
  4. Places
  5. Digital Activities
  6. Communications
  7. Subsegments T1 & T2

While this group may not view arts and culture as a passion, they are reasonably active despite being particularly busy with a wide range of leisure interests. Comfortably off and living in the heart of suburbia, their children range in age and include young people still living at home. With a strong preference for mainstream arts and popular culture like musicals and familiar drama, mixed in with days out to museums and heritage sites, this group are led by their children’s interests and strongly influenced by friends and family.

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Trips & Treats Further Segmented

While all Trips and Treats broadly share these core characteristics, closer examination reveals two key subsegments who differ in life stage and style. If your target audience or local area is heavy on Trips and Treats, understanding their variety can help with programming, marketing and outreach.

Trips & Treats | T1

Modern young families, building a future.
Find out more about T1

Trips & Treats | T2

Settled families with established lifestyles.
Find out more about T2

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