Mixed-age and many working in public or service sectors, often preferring free and local community festivals and art to engaging with public cultural institutions.
In this section
These ethnically diverse, inner-city dwellers often live in local authority housing close to a lot of cultural provision, but don't tend to engage as much, as low education, employment and income all act as barriers to access. Some do consider themselves 'arty' though, so community-led, local co-creation can be key to engagement, and community festivals, street arts, and live music, beyond the Western mainstream and outside of traditional venues, all tend to be more popular.
Low Cultural Engagement
Audience Answers Benchmark:
5% of Active Audiences
9% of UK Population
Core Characteristics of Kaleidoscope Creativity
Kaleidoscope Creativity Further Segmented
While all Kaleidoscope Creativity broadly share these core characteristics, closer examination reveals two key subsegments who differ in life stage and style. If your target audience or local area is heavy on Kaleidoscope Creativity, understanding their variety can help with programming, marketing and outreach.