Affluent, professional, keen and well-informed people who are regularly and highly engaged, connoisseurs in the artforms they choose.
In this section
Affluent and settled with many working in higher managerial and professional occupations. Commuterland Culturebuffs are keen consumers of culture, with broad tastes but a leaning towards heritage and more classical offerings. Mature families or retirees, living largely in leafy provincial suburban or greenbelt comfort, they are willing to travel and pay for premium experiences, their habits perhaps influenced by commuting. Motivations are multiple, ranging from social and self-improvement to the pursuit of learning opportunities for older children. They tend to be frequent attenders and potential donors.
High Cultural Engagement
Audience Answers Benchmark:
17% of Active Audiences
12% of UK Population
Core Characteristics of Commuterland Culturebuffs
Commuterland Culturebuffs Further Segmented
While all Commuterland Culturebuffs broadly share core characteristics, closer examination reveals two key subsegments who differ in life stage and style. If your target audience or local area is heavy on Commuterland Culturebuffs, then understanding their variety can help with programming, marketing and outreach.