Back to all segments

Commuterland Culturebuffs

Affluent, professional, keen and well-informed people who are regularly and highly engaged, connoisseurs in the artforms they choose.

In this section

  1. Profiles
  2. Attitudes
  3. Sectors
  4. Places
  5. Digital Activities
  6. Communications
  7. Subsegments C1 & C2

Affluent and settled with many working in higher managerial and professional occupations. Commuterland Culturebuffs are keen consumers of culture, with broad tastes but a leaning towards heritage and more classical offerings. Mature families or retirees, living largely in leafy provincial suburban or greenbelt comfort, they are willing to travel and pay for premium experiences, their habits perhaps influenced by commuting. Motivations are multiple, ranging from social and self-improvement to the pursuit of learning opportunities for older children. They tend to be frequent attenders and potential donors.

Download our new Motivation Guide PDF


Commuterland Culturebuffs Further Segmented

While all Commuterland Culturebuffs broadly share core characteristics, closer examination reveals two key subsegments who differ in life stage and style. If your target audience or local area is heavy on Commuterland Culturebuffs, then understanding their variety can help with programming, marketing and outreach.

Commuterland Culturebuffs | C1

Prosperous families, living in the commuterbelt of major urban centres.
Find out more about C1

Commuterland Culturebuffs | C2

Wealthy empty-nesters with comfortable lifestyles in more rural areas.
Find out more about C2

Over to you…

We’d love to hear what you think of Audience Answers and your suggestions as to how we can improve it.

Have your say by filling in our feedback form