Audience Spectrum Services
Make the most accurate segmentation tool that the cultural sector has ever had work its hardest for you and your audiences.
We have a range of enhancements available to help you get the most out of the next generation of Audience Spectrum, allowing you to better identify, approach and market to the right people, at the right time, in the right way for them.
Self-service
Get started with Audience Spectrum for free
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Rich information about each of the segments and subsegments, including behaviours, attitudes and preferences
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Downloadable motivation guides for each segment
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Map of the UK showing where the different segments and subsegments live
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Access to guides, events and videos
Free
Licensing
Tag your ticketing system, database, or CRM records with next generation Audience Spectrum segmentation profiling, at an individual customer level.
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Tag your records at an individual customer level
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Easily profile your audiences to create targeted marketing campaigns
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Set things up easily and automatically
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Works automatically with Spektrix and Ticketsolve, with manual integrations possible with other providers
From £1,750 annually
Bespoke
We can use our Audience Spectrum expertise to build an unique segmentation model based on the profiling that really matters for your organisation.
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Profiling your organisation’s audience development ambitions
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Data-driven identification of target segments and subsegments
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Detailed custom resources and recommendations
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Continued tailored support with usage and evaluation
From £5,000 annually
All prices are exclusive of VAT.
Additional services available:
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Audience Spectrum Persona Workshops
Get to grips with the Audience Spectrum segments most valuable to your organisation in a fun, interactive workshop for your whole team.
Find out more £450
All prices exclude VAT.
