Introducing the New Audience Spectrum Report
Find out more about the profile of your bookers with our Audience Spectrum Report.
- See your bookings broken down by Audience Spectrum Segment for any custom date range.
- Find out more about your top ten Audience Spectrum Subsegments.
- Compare bookers, tickets, income and average ticket yield for Segments and Subsegments.
- See how well you are reaching the Audience Spectrum profiles who live in your catchment area.
- See change over time by selecting a comparison date range.
- See your report filtered by custom event groups.
Available on our Essentials plan
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Audience Volume per Segment / Subsegment
Compare the number of people booking and volume of tickets booked by Audience Spectrum Segments and Subsegments.
- Households booking in primary and comparison time periods.
- Tickets booked in primary and comparison time periods.
Household Reach
Compare the percentage of households of any given segment / subsegment in your catchment area who are attending your events.
- See how successfully you are attracting audiences from segments and subsegments in your catchment area.
Income per Segement / Subsegment
Compare the spending behaviour of your Audience Spectrum Segments and Subsegments.
- Income received from ticket sales in primary and comparison time periods.
- Average ticket yield in primary and comparison time periods.
Available on our Essentials plan
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