Introducing the New Audience Spectrum Report

Find out more about the profile of your bookers with our Audience Spectrum Report.

  • See your bookings broken down by Audience Spectrum Segment for any custom date range.
  • Find out more about your top ten Audience Spectrum Subsegments.
  • Compare bookers, tickets, income and average ticket yield for Segments and Subsegments.
  • See how well you are reaching the Audience Spectrum profiles who live in your catchment area.
  • See change over time by selecting a comparison date range.
  • See your report filtered by custom event groups.

Available on our Essentials plan

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Audience Volume per Segment / Subsegment

Compare the number of people booking and volume of tickets booked by Audience Spectrum Segments and Subsegments.

  • Households booking in primary and comparison time periods.
  • Tickets booked in primary and comparison time periods.

Household Reach

Compare the percentage of households of any given segment / subsegment in your catchment area who are attending your events.

  • See how successfully you are attracting audiences from segments and subsegments in your catchment area.

Income per Segement / Subsegment

Compare the spending behaviour of your Audience Spectrum Segments and Subsegments.

  • Income received from ticket sales in primary and comparison time periods.
  • Average ticket yield in primary and comparison time periods.

Available on our Essentials plan

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