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Audience Spectrum Licensing
Delivering the right message, at the right time, to the right people, in the right way is key to effective marketing campaigns.
With an Audience Spectrum licence, individual booker records in your ticketing system are tagged with an Audience Spectrum segment.
This enables you to build segmented customer lists - empowering you to deliver more targeted, impactful campaigns and gain deeper insights into your audience.
How an Audience Spectrum licence can support your organisation:
Boost campaign ROI: Tailor your content, tone, and timing to match your target segment’s motivations, values, and interests.
Enhance reporting: Provide colleagues, trustees, and funders with richer audience insights.
Refine event communications: Personalise pre- and post-event emails to encourage future bookings.
Prioritise early bookers: Identify and target customers most likely to book in advance.
Optimise offers: Engage price-sensitive segments with appropriately tailored offers.
Drive fundraising: Understand each segment’s likelihood to donate, and customise your messaging accordingly.
You'll find everything you need to know about each segment's preferences, motivations, values, and how to engage them in our free Motivation Guides and Segment Profiles.
From £1,750 annually
Prices exclude VAT
Get in touch to order
Which ticketing providers does this work with?
How much does it cost?
How it works
If you don't have it in place already, we will first need to set up an API connection between your ticketing system and Audience Answers (this will also give you access to a free ticketing insights overview dashboard).
We will then carry out an initial tagging of your customer records. Once complete you'll see the Audience Spectrum segment appearing in a customer's record on your system.
New records will be updated daily (for Spektrix users). Other systems update quarterly.
Additional services available:
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Audience Spectrum Persona Workshops
Get to grips with the Audience Spectrum segments most valuable to your organisation in a fun, interactive workshop for your whole team.
Find out more £450
All prices exclude VAT.
Self-service
Bespoke
