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Audience Spectrum Licensing

Audience Spectrum Services

Automatically tag your ticketing system, database, or CRM records with next generation Audience Spectrum segmentation profiling, at an individual customer level.

As every savvy arts marketer, development professional, and programmer knows, you need to nurture and maximise relationships with your current audiences. Knowing how and when to send the right offer to a receptive patron is one of the most powerful ways to drive sales; conversely, nothing can sour a relationship faster than the wrong messaging at the wrong time.

Purchasing an Audience Spectrum Licence allows you to:

  • Tag your records at an individual customer level. Tag customers in your ticketing system, database, or CRM when you are contributing ticketing data to Audience Answers.

  • Target your marketing and reassure your stakeholders. Easily profile your audiences to create targeted marketing campaigns, as well as assisting with stakeholder reporting.

  • Set things up easily and automatically. Receive quarterly updates and automated set-up for Spektrix & Ticketsolve users, all fully GDPR compliant.

What is an Audience Spectrum Licence?

Please speak to us for a quote if you would prefer a one-off tagging of your database rather than a rolling subscription.

From £1,750 annually

Prices exclude VAT

Which ticketing providers does this work with?

Spektrix, Monad, Tessitura and Ticketsolve logos

How much does it cost?

24,999 records or less: £1,750 + VAT per year; 125,000 - 249,999 records: £3,000 + VAT per year; 250,000 - 499,999 records: £5,000 + VAT per year; More than 500,000 records: POA, over £7,000 + VAT per year

Additional services available:

  • Audience Spectrum Persona Workshops

    Get to grips with the Audience Spectrum segments most valuable to your organisation in a fun, interactive workshop for your whole team.

    Find out more
    £450

All prices exclude VAT.

Over to you…

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