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Audience Spectrum Persona Workshops
Get to grips with the Audience Spectrum segments most valuable to your organisation in a fun, interactive workshop for your whole team.
Get to know your audiences and embed a thorough understanding of your key Audience Spectrum segments
Develop a joined-up approach across your organisation
Clarify your next steps
About the workshops
In planning your workshop we'll take a personalised approach, and work with you to determine in advance the segments which feel most relevant to focus on.
During the workshop, you and your team will work together to build example 'personas' for your top segments - a process which participants find really brings the segments to life.
We explore who they are, how they live, their attitudes to arts and culture, and what barriers to engagement they might face.
Who are these workshops for?
We find organisations get the most value out of these workshops if participants come from across the team, as this helps encourage a shared, cross-organisational approach to audience development.
They are relevant to any department who engages with audiences, not just marketing but also programming, front of house, learning, fundraising and catering.
No pre-knowledge of Audience Spectrum is needed.
£650 Plus travel costs if applicable
Prices exclude VAT
Get in touch to arrange your workshop
Self-service
Licensing
Bespoke
