How do I access Audience Answers as a touring organisation?

As a touring organisation, we appreciate that understanding your audiences is really important. To ensure you’re still able to collect valuable insights into your audiences, we’d invite you to take a look at our new survey offer. Our surveys are available as a standardised set of questions that explore the key characteristics of your audience/visitors: who they are, where they’re from, and how they rate their experience. Survey results are then available at any time via your Audience Answers dashboard.

To compliment the information a survey would provide, we’ve recently launched our new Touring Reports. These reports provide an overview of ticketing, primarily for use by touring organisations (though they can be used by venues too). Since Show Stats was retired in May 2023, these new reports provide valuable insight into your audiences/visitors, such as ticket sales, income as well as Audience Spectrum profiling from across an entire tour or simply one production.

If you feel that a Touring Report would be helpful to understand your audiences and identify opportunities for future development, we'd be delighted to help! Alongside this written report, we can also offer a 1-2-1 session with one of our team to explore how to use the report in both your day-to-day activity, and strategic planning. If you'd like to request a report, click here to go to our order form or if you have any further questions on either surveys or the Touring Report, feel free to email where one of our team will be happy to help.

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We’d love to hear what you think of Audience Answers and your suggestions as to how we can improve it.

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