How do I navigate the Audience Answers dashboard?

Audience Answers is a web-based platform - this is the link you'll want to bookmark: www.audienceanswers.org/

The home page looks like this:

Use the left-hand menu to move around the platform. 

Here's what you'll find in each section:

Please note: you'll need to sign in to access this area. 

What you’ll find here (if your organisation has these set up):

• Your Ticketing insights dashboard
• Your Survey dashboard
   

Use it for:

• Viewing and analysing your data

What you’ll find here:

• Information about all our products and services, both one-off reports and paid subscriptions
   

Use it for:

• Exploring the range of Audience Answers tools and reports to help you better understand and grow your audiences

What you’ll find here:

• Our sector-wide research into audience trends and behaviours.

Use it for:

• Understanding the bigger picture across the UK arts, culture and heritage sector

What you’ll find here:

• Tools for organisations who have either an Audience Answers ticketing insights or survey dashboard set up
   

Use it for:

• Upgrading your ticketing insights plan
• Creating custom event groups (available on the Essentials ticketing insights plan only)
• Exploring past survey data
• Setting up a new survey

What you’ll find here:

• FAQs  - practical and technical guidance on using Audience Answers
• Guides - putting your audience data to work in marketing, audience development, and engagement,
• Case studies - inspiration from diverse cultural organisations across the country
   

Use it for:

• Finding answers and inspiration