Resources
Educational and inspirational information, written by our cultural sector experts, to help you master your organisation data.
Here you can find helpful frequently asked questions, useful guides and inspiring case studies.
Frequently Asked Questions
Featured Questions
- How do I register for an Audience Answers account?
- Can I access Audience Answers in Welsh?
- How do I access Audience Answers as a touring organisation?
- How do I add new colleagues to our Audience Answers account?
- Which ticketing systems is Audience Answers compliant with?
Guides
Featured Guides
- Collecting data via the Audience Answers tablet survey
- How to use Audience Spectrum to Enhance your Funding Applications
- What elements of Audience Answers are available for free?
- Segmentation made simple
- How to recruit, train and manage fieldworkers
- Audience Development Planning
- Good Practice for Sampling
- Using Evidence for Advocacy
- Using evidence for setting audience metrics
- Fundraising from Audiences and Visitors
- Data Comparisons
- Audiences on Tour
- Audience Development Planning - Using Evidence
- Top Tips | Commissioning Research and Evaluation
- Libraries Taskforce Resource Pack
- The Digital Culture Compass
- Drive Time vs Distance
