Get insights on emerging trends in audiences behaviour, including changing demographics, new forms of digital engagement, and future projections.
Audience profiles, behaviours and attitudes change over time, though it can be difficult to observe them changing as it happens. Recent years have seen some substantial changes, and we have been tracking them as they happen, as well as looking to the future for their potential implications.
They can be driven by social and demographic changes (such as generational shifts in attitudes and engagement patterns), the impact of external events (e.g. the pandemic or economic circumstances), or innovations in cultural forms and formats (e.g. the rise of hybrid engagement). Cultural sectors (perhaps most acutely, but not exclusively, live events) are dependent on balances of factors that make particular types of culture flourish at different times. In this section, we look at those factors and try to look forward to their future combinations.
From The Audience Agency
TEA Break | Following Arts and Cultural Organisations on Social MediaWatch now
Sources from elsewhere
Communications Market Report
Interactive data portal and key findings data collected from industry by Ofcom.
AMA Digital Marketing Day 2023 Collection
A selection of resources from the sponsors of AMA's Digital Marketing Day 2023 - The Future is Here.
VR/AR Technologies in the Art World
Exor Technology / Art UK
Art UK report arguing that the growth and market penetration of Virtual Reality (VR) and Augmented Reality (AR) has the potential to transform the experience of art in the coming decade.