This report is intended specifically to help Welsh arts organisations adopt and make use of new digital technologies – and to transform their business models as a result.
The adoption of digital technology in the arts
Arts organisations should be excited about digital technology – because it provides ways to better achieve their goals and mission, as well as to achieve sustainability. Beyond this, arts organisations already possess many of the skills necessary to make effective use of them.
Read the report (PDF)The arts tend to be ahead of society when it comes to envisioning the future of technology – think of all the science fiction that has shown us the future before scientists and engineers got there in reality. Many artists ‘magpie’ new technologies to use within the creative process. However, arts organisations often face challenges in adopting digital technologies ‘successfully’ – in other words, in a way that results in innovation. For a consideration of the difference between innovative application and creative experimentation see Appendix 1.
Innovation is more important than ever for the publicly-funded arts sector. It is facing both budget cuts and heightened expectations from funders that bring new demands in terms of resilience and sustainability. But this is not just a matter of tightening budgets – the march of technological progress means that audiences are bringing new expectations in terms of ways to connect with arts organisations and the content they produce. Without being able to adopt new digital technologies in transformational ways, arts organisations will be left behind and lose their relevance to society.
Other findings about Wales
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Wales | Welsh and Welsh Language Performance
March 2022
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Wales | 2020
February 2021
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Cultural Tourism? What we know about bookers from outside Wales
October 2022
