Cultural Participation Monitor
Wave 11 | Sep 2024 | Gifts of memberships/vouchers, print/digital, museums
September 2024
Key Findings
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Flatliners
Are audience numbers finally on the move…?
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Are vouchers and memberships good presents?
In this article we explore how likely people are to appreciate vouchers and memberships as presents, and which groups to target with them.
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The market for gifts of vouchers and memberships
We’ve seen that gifts of vouchers to visitor attractions and memberships for heritage organisations, are seen as ‘good presents’, and that vouchers for a range of culture and leisure organisations have become more popular in recent years. But who is the market for them?
REGULAR KEY FINDINGS
- Wave 11 | Sep 2024 | Gifts of memberships/vouchers, print/digital, museums
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Wave 10 | Mar 2024 | Places. event timings, heritage, social & digital
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Wave 9 | Jul 2023 | Live/digital, social values. audience behaviour
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Wave 8 | Mar 2023 | Cost of Living, social media, support for organisations
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Wave 7 | Sep 2022 | Cost of Living, everyday participation, shops/cafés
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Wave 6 | Apr 2022 | Shifts, outdoors, working from home, cost of living
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Wave 5 | Winter 2021
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Wave 4 | Autumn 2021
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Wave 3 | Summer 2021
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Wave 2 | Feb 2021 | Inequality in Covid / digital
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Wave 1 | Nov 2020 | Covid & lockdown experiences
