Wales | Welsh and Welsh Language Performance
March 2022
Cultural Participation Monitor
Wave 5 | Winter 2021
This research is from The Audience Agency's nationwide longitudinal (ongoing) panel survey of changing views about participating in creative and cultural activities through the recent and ongoing crises, and beyond, the Cultural Participation Monitor.
Contents
Themes
During Wave 5 of the Cultural Participation Monitor, we asked respondents based in Wales four additional questions about Welsh Language.
| 1. Have you been to an arts or cultural event performed in Welsh in 5 years pre-pandemic? |
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| 2. Have you been to an arts or cultural event performed in Welsh during the pandemic? |
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| 3. How interested would you be in attending an arts or cultural event performed in Welsh in future? |
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| 4. Do you understand spoken Welsh? |
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What this tells us
- Welsh language performance is a minority activity within Wales, but still undertaken by about one in six people, with around one in ten having done it during COVID.
- This is perhaps unsurprising, since only 18% say that they understand Welsh ‘quite’ or ‘very well’, but notably, 58% were nonetheless ‘quite’ or ‘very interested’ in attending an arts or cultural event performed in Welsh in future.
- This highlights that interest in Welsh language performance reaches far beyond Welsh speakers.
- In fact, 74% of non-Welsh speakers said they were Very/Quite interested in attending arts or cultural events in Welsh in the future.
Related videos
Cultural Participation Monitor | Latest Findings on Audience Attitude and Behaviours
Watch nowTEA Break: Bad behaviour? - What types of behaviour people prefer when attending culture
Watch nowTEA Break | From Interest into Action
Watch nowTEA Break | More Insights on Changing Audiences
Watch nowTEA Break | Key Changing Audiences for Art Forms
Watch nowOther findings from Wave 5 | Winter 2021
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Attendance rose significantly in 2021, even though it hasn’t recovered to pre-pandemic levels yet
In-person engagement doubled in 2021 compared to 2020, especially for film, heritage sites, and museums, while online engagement is starting to trend down.
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Willingness to attend cultural events in person may be on the rise
Willingness to attend might be going up slightly, but still a third are not comfortable returning in-person (even before Omicron).
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Audiences still care about Covid safety measures
Attenders still feel strongly about Covid safety measures in place at cultural venues, and they would like to see them continue. Ventilation and crowd management are the safety measures rated most important.
Other findings about Wales
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Report | The adoption of digital technology in the arts
December 2019
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Wales | 2020
February 2021
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Cultural Tourism? What we know about bookers from outside Wales
October 2022
