Booker and population data through the lens of the new Audience Spectrum subsegments
We have recently released an exciting update to Audience Spectrum, launching an additional 20 sub-segments in addition to the 10 core segments.
Arts and culture organisations working in Wales will now be able to access analysis of their own audiences at greater granularity through these subsegments, via Audience Finder Answers.
Below we’ve taken a look at Wales through the lens of these new subsegments, analysing:
- Bookers (aggregated ticketing data from Audience Finder)
- Population data
- English population data (for comparison)
Related videos
Cultural Participation Monitor | Latest Findings on Audience Attitude and Behaviours
Watch nowTEA Break: Bad behaviour? - What types of behaviour people prefer when attending culture
Watch nowTEA Break | From Interest into Action
Watch nowTEA Break | More Insights on Changing Audiences
Watch nowTEA Break | Key Changing Audiences for Art Forms
Watch nowOther findings about Wales
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Wales Population Profile Reports
September 2023
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Cultural Tourism? What we know about bookers from outside Wales
October 2022
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Wales | Welsh and Welsh Language Performance
March 2022
