Scotland | Sales Trends Dashboard

February 2026

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Delve into Audience Answers ticketing data to monitor Scottish sales trends.

This regularly updated set of reports uses Audience Answers data trends to summarise Scottish sales trends. 

Scottish Sales Trends Dashboard

As part of the Creative Scotland Data & Analytical services program, provided by The Audience Agency, this dashboard gives a detailed picture of arts audiences in Scotland's ticket buying trends. It draws on aggregated ticketing audience data from contributing organisations to Audience Answers, which includes both MYFO's (Multi-Year Funded Organisations) and non-MYFO's from across Scotland.

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