Evidence about the Sector

Explore our UK-wide evidence to discover key audience trends and insights.

Here you can keep up to date with our latest headlines, events and delve into our research by topic.

What's happening?

Headlines from our latest research

Commuterland Culturebuffs have dropped from being the third largest segment in audiences to only just the fourth
Find out about the biggest movers in sales changes
What we’d initially hoped would only be a sharp ‘V’ shape in ticket sales, with a quick rebound after a one-off bad year due to the pandemic, has turned into something more complex…
Read our overview of sales changes
Metroculturals are the lowest of all segments for Facebook, but higher for X/Twitter than for other channels.
Find out about the other Audience Spectrum segments' use of social and digital

View all articles

Topics

Cultural Participation Monitor

Find out more

The Audience Agency's nationwide longitudinal (ongoing) panel survey of changing views about participating in creative and cultural activities through the pandemic and beyond.