Local Audiences | North East Scotland and the Highlands and Islands

August 2023

Themes

A spotlight on audiences across Aberdeen, Inverness and the Shetland Islands.

Our Place-Based Insight Sessions focus on data about the local population and audiences of particular areas, from a range of sources (inc. Audience Answers (was Audience Finder), Audience Spectrum segmentation, Population Profile Reports and more). We'll share what we have learned from looking at this data, hear how it fits with your own insights about local audiences, and discuss what it all might mean for your audience and community engagement.

Place-Based Insight Session | North East Scotland and the Highlands and Islands