A spotlight on audiences in Edinburgh City area, and across West, Mid and East Lothian.
Our Place-Based Insight Sessions focus on data about the local population and audiences of particular areas, from a range of sources (inc. Audience Answers (was Audience Finder), Audience Spectrum segmentation, Population Profile Reports and more). We'll share what we have learned from looking at this data, hear how it fits with your own insights about local audiences, and discuss what it all might mean for your audience and community engagement.
Other findings about Scotland
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Scotland | 2020
January 2021
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Local Audiences | Central Scotland
October 2022
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Local Audiences | South and West Scotland
February 2023