Back to Audience Spectrum Services
We can use our Audience Spectrum expertise to build an unique segmentation model based on the profiling that really matters for your organisation.
Using our national population segmentation we identify with you the segments that really matter for your organisation, in your area, and then build locally relevant mapping, resources and pen portraits.
These resources describe how people respond specifically to your offer and enable you to consider how to develop existing and new audiences.
Format: Collaborative consultation and delivery
Outputs: Tailored segmentation and supporting resources
Grounded in and building on Audience Spectrum, the most accurate tool for profiling arts, culture and heritage audiences that the cultural sector has ever had, our researchers and consultants work with your team to create a highly specialised segmentation, unique to your own organisation.
This development of your bespoke segmentation will consider Audience Spectrum Tier 1 and Tier 2 segments in terms of your catchments, your different artforms or genres, loyalty and also the population opportunity. The process has four stages:
Audience Spectrum bespoke is fully compatible with our monitoring, evaluation and campaign tools such as Audience Answers and Area Profile Reports.
From £5,000 annually
Prices exclude VAT
Get in touch with us about Audience Spectrum Bespoke
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