Our Solutions
Audience Answers provides annual subscriptions to sector-leading tools and support services and one-off insights into your audience engagement and development potential.
Because budgets vary, our services and reports are available across three different tiers, so you can pick and choose the products and price points to meet your needs.
Did you know that any cultural organisation in Scotland can access free support to understand their audiences better?
Funding from Creative Scotland has meant that since 2019 all organisations in Scotland have free and subsidised access to selected Audience Agency services, as well as one-to-one support sessions from the Audience Agency’s team of consultants and support specialists.
Subscriptions
Annual subscriptions to sector-leading tools and support services
You are currently viewing options for Scotland.
Snapshot
Standard templates, summary reporting, community resources and national insights
Free
Essentials
Greater range of questions, interactive data tools and org-specific profiling
Free
In-depth
Specialised survey design and analysis, granular profiling, and tailored support
From £800 annually
Snapshot
Insights from your key ticketing metrics in our data dashboard and audience report
Free
Essentials
Enhanced specialist reports to monitor impact and support audience development
Free
In-depth
Expert tailored data analysis, quarterly custom reports, and on-hand support
From £800 annually
Snapshot
Segmentation based national map, guides, evidence and insights into audience trends
Free
Essentials
Audience record tagging and profiling for marketing and stakeholder reporting
From £1,750 annually
In-depth
Custom segmentation model tailored to your audiences, location and specific offer
From £5,000 annually
Join a Network of peers exchanging sector-leading data insight and practice
From £250 annually
Keep up to date with our latest headlines and events. Delve into our research by featured topics.
Free
All prices are exclusive of VAT
One-off insights
One-off insights into your audience engagement and development potential
You are currently viewing options for Scotland.
Snapshot
Population changes at local authority level, between the 2011 and 2021 censuses.
£275
Essentials
The core cultural engagement picture of your target area, using 2021 census data
£350
In-depth
Essentials report, plus how individual wards you are targeting differ from one another
£525
Snapshot
The Audience Spectrum profile of your bookers, compared with that of your target area
£250
Essentials
Adds maps, data and commentary about stand out segments in your audience and area
£375
In-depth
Essentials report enhanced to include a Mosaic consumer classification
£700
Snapshot
Gather and analyse core insights to build a picture of your show's audiences across sites
Free
Essentials
Get the data detail you need to present to your board and plan marketing campaigns
Free
In-depth
Build a bespoke audience profile in order to achieve your own unique objectives
POA
1-2-1 support session to help you make sense of and get the most from your data
£150
All prices are exclusive of VAT
Bespoke project work
For organisations with specific, nuanced requirements, you can move from Audience Answers to our bespoke research and consultancy division who are ready to help. Here, you can connect with our specialist team who will guide you through customised research solutions and insights uniquely aligned to your challenges.
We know that there's a lot to consider, so if you are not sure what the best options are for you, get in touch for a chat to find out how we can help.
For organisations with specific, nuanced requirements, you can move from Audience Answers to our bespoke research and consultancy division who are ready to help. Here, you can connect with our specialist team who will guide you through customised research solutions and insights uniquely aligned to your challenges.
We know that there's a lot to consider, so if you are not sure what the best options are for you, get in touch for a chat to find out how we can help.
