Introducing Custom Event Group Filtering
Your Audience Answers dashboards and reports just got even more powerful with the ability to filter on any groups of events created by you.
- Create your own event group containing whatever performances / events you would like.
- Compare one event group to another event group.
- Compare an event group to a date range (for example you might want to see the difference in Audience Spectrum profile between one of your event groups / productions and your whole year's data).
- Event groups can include future events
Available on our Essentials plan
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Create your own custom event groups
Build the productions or seasons you are interested in exploring.
- Search and add your events to your groups
- Save your event groups for future use
- Edit event groups to add or remove events
- Quickly access your reports filtered by event group
See your reports filtered by event group
All your Audience Answers reports are available filtered by event group
- See your key ticketing metrics for your event groups at a glance with our Overview Dashboard (coming soon).
- Explore the Audience Spectrum Segment and Subsegment profile of your event group bookers on the Audience Spectrum Report.
- Discover the geographical regions your bookers travel from for your event group on our Location Report.
- Request a Booking Behaviour Report for any event group to discover insights into the timing, frequency, proportion of first time visitors and group dynamics of your bookings (coming soon).
How others are using this
Examples of how our users have been using this feature include:
- Creating custom groups for specific annual festivals, producers or production runs to compare trends and changes of the Audience Spectrum segments and associated sales data.
- Digging deeper on a seasonal basis to compare the performances of annual productions such as Pantomimes and Christmas shows for ongoing evaluation and yearly marketing strategy.
- Using the venue attributes from your ticketing system to create views for specific performance spaces within your organisation and comparing them against your overall data.
- Taking the post-pandemic view, analyse how specific productions and events changed since your organisation reopened after the COVID lockdowns compared to pre-pandemic.
Available on our Essentials plan
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