Introducing Custom Event Group Filtering

Your Audience Answers dashboards just got even more powerful with the ability to filter on any groups of events created by you.

This feature has been designed to help you refine your analysis at an event level to maximise your future marketing tactics and get maximum impact and return from using Audience Spectrum and other aspects of your audience data.

Create your own event group containing whatever performances / events you would like.
Compare one event group to another event group.
Compare an event group to a date range (for example you might want to see the difference in Audience Spectrum profile between one of your event groups / productions and your whole year's data).
Event groups can include future events

Available on our Essentials plan

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Create your own custom event groups

Build the productions or seasons you are interested in exploring.

Search and add your events to your groups
Save your event groups for future use
Edit event groups to add or remove events
Quickly access your reports filtered by event group

See your reports filtered by event group

All your Audience Answers reports are available filtered by event group

See your key ticketing metrics for your event groups at a glance with our Overview Dashboard (coming soon).
Explore the Audience Spectrum Segment and Subsegment profile of your event group bookers on the Audience Spectrum Report.
Discover the geographical regions your bookers travel from for your event group on our Location Report.
Request a Booking Behaviour Report for any event group to discover insights into the timing, frequency, proportion of first time visitors and group dynamics of your bookings (coming soon).

How others are using this

Examples of how our users have been using this feature include:

Creating custom groups for specific annual festivals, producers or production runs to compare trends and changes of the Audience Spectrum segments and associated sales data.
Digging deeper on a seasonal basis to compare the performances of annual productions such as Pantomimes and Christmas shows for ongoing evaluation and yearly marketing strategy.
Using the venue attributes from your ticketing system to create views for specific performance spaces within your organisation and comparing them against your overall data.
Taking the post-pandemic view, analyse how specific productions and events changed since your organisation reopened after the COVID lockdowns compared to pre-pandemic.